FOUNDERS

Roxi Sternerud

Roxi Sternerud is a fashion consultant and creative strategist with a 360-degree approach to brand growth and development. With more than a decade of experience across the fashion industry, her work spans digital strategy and content, brand development, partnerships, collaborations, and creative growth.

Roxi has collaborated with brands and cultural partners including Eva Chen x Instagram, Saint Laurent, FILA, Net-a-Porter, Fashion Trust U.S., Moda Operandi, American Express, Google, Barbie, The Andy Warhol Foundation, and Opening Ceremony.

Her work has been featured in Vogue, Vogue Italia, French Vogue, ELLE, Harper’s Bazaar, Wall Street Journal, Los Angeles Times, New York Times, i-D, DAZED, and WWD.

Daniel Sahlberg

Daniel Sahlberg is a Swedish photographer and creative producer specializing in portraiture, advertising, and video. His work spans still photography, social-first content, and larger-scale film productions, which he directs and produces with a detail-driven, client-focused creative approach.

His clients include ELLE, GQ, ICON, Interview, Bon, and L’Uomo Vogue, alongside commercial clients including Absolut Vodka, Google, American Express, Audi, Carlsberg, Hästens, Netflix, Keds, Polestar, SAS, Volvo, and Zara.

Daniel’s work has been featured in Architectural Digest, Los Angeles Times, The New York Times, Rolling Stone, and Vogue. He is also a four-time recipient of Sweden’s prestigious Golden Egg Guldägget Advertising Award.